bet365 is legal to players in the US aged 21+ and available to play in 7 states, with Colorado, New Jersey, Iowa, Kentucky, Ohio, Virginia, and Louisiana all accessible to residents in those areas.

Business operations are conducted from its headquarters in Stoke-on-Trent, alongside a satellite office in Malta. It was founded by Denise Coates, who remains the majority shareholder and joint-chief executive, alongside her brother John Coates.